SEM – Search Engine Marketing is the craft of driving fast and better competent traffic to your website from various search engines. Primarily it’s a paid internet marketing used to increase visibility of websites in search engines. It involves promotion of websites to increase visibility by purchasing ads on search engines. You can describe SEM as paid search activities or search listing.
Websites face off for getting engagements and espousal through search engines. Google Adword is the most popular paid search platform used by search marketers, which serves a significant portion of ads on various search engines like Google, yahoo, Bing. SEM is the wider discipline that incorporates SEO. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.
Search engine marketing is managed through dynamic insertion of keywords and Contextual advertising.